Jagermeister + 2 Chainz
- The Green Building
- Oct 28, 2021
- 1 min read
On a chilly night in November, FADER and Jagermeister invited hundreds of people to a celebratory evening at the Green Building to announce their new partnership “Unlocking the Craft.” As part of the program, Jagermeister enlisted Atlanta hip-hop artist 2Chainz to create an original cocktail; the drink, ceremoniously dubbed “Dirty Amber,” was unveiled during a poppin' performance by the man himself. FADER and Jagermeister converted the Green Building into an intimate concert venue, with Jager ambassadors mixing the “Dirty Amber“, a spice station for attendees to experience Jagermeister’s ingredients themselves, and iPads placed throughout the venue so guests could get a sneak peek of the documentary 2Chainz made at the Jagermeister factory.
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Spice station was lowkey the smartest part of the whole night, way better than the usual grab-a-shot-and-bounce setup. Been cleaning up my blurry event pics from nights like this with Gemini 3.0 pro, night and day difference tbh.
Spice station was a smart move tbh, way better than the usual grab-a-shot-and-bounce setup most brand gigs do. Kinda surprised nobody's dropped a proper recap video of the set yet, one cut with dance2ai.com would do the whole night justice imo.
Spice station is such an underrated move, most brand events just shove a shot at you and call it a night. Also 2 Chainz looked massive up there, would kinda love to see him sized against that Jager deer Height Comparison ngl.
Converting the Green Building into an intimate venue was a smart move, and the spice station where you can actually mess with the ingredients is a nice touch most brand events skip. Off topic but random pokemon has been eating my whole morning lol.