Jagermeister + 2 Chainz

On a chilly night in November, FADER and Jagermeister invited hundreds of people to a celebratory evening at the Green Building to announce their new partnership “Unlocking the Craft.” As part of the program, Jagermeister enlisted Atlanta hip-hop artist 2Chainz to create an original cocktail; the drink, ceremoniously dubbed “Dirty Amber,” was unveiled during a poppin' performance by the man himself. FADER and Jagermeister converted the Green Building into an intimate concert venue, with Jager ambassadors mixing the “Dirty Amber“, a spice station for attendees to experience Jagermeister’s ingredients themselves, and iPads placed throughout the venue so guests could get a sneak peek of the documentary 2Chainz made at the Jagermeister factory.